Rich User Experience (RUE) and StumbleUpon



User Experiencing Richness

The topic for today’s discussion will be “Rich User Experience (RUE)”, based on Tim O’Reilly’s fourth design pattern of Web 2.0. To begin with, rich user experience means, the application being more fast, more usable, dynamic and interactive. As the web 2.0 applications add up these features more and more, it will gain rich user experiences. Rich Internet Application (RIA) is similar to the desktop application which is interactive, GUI based and fast. Whilst, the traditional web applications were merely slow, and did not provided with a good graphical user interface, and thus, lacked rich user experiences. The new Web 2.0 applications now use technologies such as Ajax, Flash, HTML5, and Adobe Flex.

ajax                 html5

Ajax stands for Asynchronous JavaScript and XML. It is not any new technology, but, is a combination of the existing technologies like HTML5, JavaScript and CSS. By use of Ajax, the web browser can make connection between the server and client. Only the necessary part of the page is loaded so that, the bandwidth is consumed less in amount, reloading of whole page in not required, and, the execution becomes faster. Some web technologies that provide us with a very rich experience are Google Docs, Google Earth, Web Mail providers and of course YouTube. We have been using these applications in our day-to-day life. Similarly, today I will relate Rich User Experience with StumbleUpon.


StumbleUpon is just like a web search engine that will find and recommend the web contents to users. It is a social sharing service as well. The features allow users to discover and rate photos, videos, web pages which is personalized according to the users interest. There are also toolbars version of StumbleUpon for various browsers, for example, Google Chrome, Firefox and Opera. StumbleUpon was founded in November 2002 by Garrett Camp, Geoff Smith, Justin LaFrance and Eric Boyd during Garrett’s time in post-graduate school in Calgary, Canada.

StumbleUpon-LogoStumbleUpon provides various features like, thumbs up, placing of sites under ‘favorites’, users can stubmle their personal interest like ‘history’ or ‘games’. Users can filter the types of webpages that they may come across with. This can be done in through the settings menu. After you create an account and setup your initial interest, like movies, music or sports, you click on a button and can stumble to random sites. The sites are presented froth you based on the interest and your browsing history. Furthermore, the pages can be liked/disliked, comments can be made on the content. It is also possible to share via different social media sites like Facebook and Twitter. Hence, this feature gives StumbleUpon a feeling of community.

So in this way, StumbleUpon provides a Rich User Experience. Use of various technologies like Ajax, HTML5 and others provide a wonderful GUI, fast interaction, dynamic actions. And therefore, StumbleUpon has been able to attract a large number of registered users.



What Is Web 2.0 – O’Reilly Media

DMST4100 — Web 2.0 // Rich User Experience – Distinct UX

What is StumbleUpon? |

StumbleUpon – Wikipedia, the free encyclopedia

Do you know what StumbleUpon is? | Reach The Public – GovDelivery

How Does StumbleUpon Work? [Technology Explained] – MakeUseOf

Image Source:-



Innovation in Assembly, Twilio


This is the third blog post, and, today in this post I will be discussing the third pattern web 2.0 application by O’Reilly, that is, “Innovation in Assembly”. Innovation in assembly means, assembling various features of different applications developed by various developers, and sites to make any one platform more valuable and useable. Like an open source development. For instance, the Amazon, eBay, Flicker, has different APIs that when the platforms and APIs are mixed into one, then there comes in the concept of “innovation in assembly”.

Application Programming Interface, which can be abbreviated as API, can be called a protocol that is used in building software or other applications. Putting those API’s together can create many web applications, some examples are the ecommerce functions of eBay and Amazon.

twilio logo

Today I am going to discuss about Twilio. It was founded in 2007 by Jeff Lawson, Evan Cooke, and John Wolthuis and was originally based in both Seattle, Washington, and San Francisco, California. The software developers can easily use the Twilio’s API to send and receive text messages, as well as, the phone calls. If a business wants to build an advance, reliable and scalable SMS and/or voice communication application, then Twilio provides that simple hosted API for integration in the business.

twilio-sip-webrtcBy providing a cloud API for voice and SMS communications, Twilio minimizes the amount of hard work and research that needs to be done to build any web platform or a website with advanced, reliable voice communications applications which are used in solving critical business needs. So, just like the other platforms uses the API of Amazon or eBay, to make their platform more meaningful, one can use this unique API to be in touch with their valuable customers, or the members registered in their platform.


There are many features that Twilio offers. First of all, any number available from Twilio can be selected and used to make calls, receive calls, or even SMS can be sent. Next, the conversion of text to speech and vice versa is also possible by the use of Twilio API. Finally, there is a conference call function and, this function allows to make a conference call like in Skype. But, the maximum limit of number of people in conference is 40 only.


Twilio help 

Twilio – Wikipedia, the free encyclopedia

What Is Web 2.0 – O’Reilly Media 

Twilio API Profile – ProgrammableWeb

Different articles on “Innovation in Assembly”


Image sources:×650.png

Data is the next Intel Inside, LinkedIn

2-0The second pattern of Web 2.0 by Tim O’ Reilly is “Data is the next Intel inside”. This means, whatever may be the look from outside, or whatever the user interface may be the main and most important thing is the data it possess. In today’s world of internet the one with huge amount of data is the market controller. Most of the Web 2.0 application today is data-base driven, and the great challenge is to develop unique data which is difficult to re-create.

user99984_pic28859_1344647416data inside

The origin of the statement “Intel Inside” can be traced back in the early 1990’s, when the “Intel Inside” marketing and branding campaign made Intel a household name. In the research process, I came along with an article where the origin of “Intel Inside” was written. According to the article, in addition to producing CPUs for computers, Intel began to manufacture motherboards too. Soon, it became vital to the users what brand name was on the inside of CPU rather than the name on the outside of the case.

LinkedInFor any web platform it is necessary to have quality data on the inside. Data is the core part of any web platform today. It is difficult thing to get data from users. Let’s look at one of the Web 2.0 platform “LinkedIn”.

LinkedIn is also a social networking site, where the users can post things similar to the Facebook, however, LinkedIn is more focused on the grown-up professionals who are between 25 to 65 rather than the teenagers. As per the official blog of LinkedIn, there are more than 200 million users, from over more than 200 different countries! Since it is built by the users themselves, the data possessed by LinkedIn is unique and large. LinkedIn enhances its core data through user’s recommendations. They track the user’s activities in their platform, to exemplify, how regular the user is being searched for, how people are searching for others.

200 million usersThe data that belongs to LinkedIn is core part of their business. It should be very careful about the management of these data and making profit from them in correct way. They should add up with more features and facilities for their users. There are some other Web 2.0 applications like BranchOut and BeKnown, who are also trying to build similar site like LinkedIn by using the data provided by Facebook. So there is challenge to LinkedIn to make appropriate use of the data, focus on the “Intel Inside” pattern of Web 2.0 to be always on the top of professional networking site, the position it is today!


LinkedIn official blog

LinkedIn for Business: Pros And Cons You Should Be Aware

Learning solution magazine 

What Is Web 2.0 – O’Reilly Media 

Data is the next Intel Inside | – hanazree –

Web 2.0 Analysis article


Articles on Intel inside

Image sources:

Harnessing Collective Intelligence VS Photobucket

Web 2.0

Collective intelligence is the collection of or shared intelligence which comes from collaboration, group efforts and sharing of intelligence by different individuals. The more the interaction of human activities, the more will be the collective intelligence. Harnessing collective intelligence may mean different to different people. However, the main concept behind it is to make use of the collective intelligence to end up with something beneficial, or to turn the simple static web into smart-web. It is the concept first defined by Tim O’Reilly to define Web 2.0 which governed the network effect and mass participation. This means, whenever more people collaborate with the website to provide useful information for their own purpose and for others too, the website becomes more useful and more qualitative. By now, there are numbers of Web 2.0 sites, some of them are, Facebook, Twitter and Wikipedia. They all harness the collective intelligence and create some useful content for its users.

Mostly everyone today uses Facebook. It allows its users to add new photos, videos, post status, and other things they like and prefer. The more people find it interesting, the more other non-users will join it and use it. Which will in return add more value to the Facebook. Hence, it is one of the simple example of harnessing collective intelligence. However, the site I would like to discuss in relation to harnessing collective intelligence is a complete photo and video sharing site named Photobucket.

What is Photobucket and what its users do?

photobucket categories

Photobucket, founded in 2003, is also one of the Web 2.0 site that allows its users to upload and share the photos and videos with their family and friends. One can host all their images and videos for free and share them through emails or n social sites like Facebook and Twitter. Additionally, it provides inbuilt editor to edit the photos that can be used for simple editing and adding some effects. Once uploaded, the images can be classified into different categories, which makes easier to the viewers with particular interest to select their category and view photos in there. Likewise, they can follow you like in Facebook to keep track of their other upcoming activities. In this way, Photobucket brings together the people of similar interest through photo sharing.

Photobucket has more than 23 million users in the U.S. who upload approximately 4 million images and videos per day from various sources like the web, mobiles, and digital cameras. It provides 2GB of space for free users initially, they can use that space to upload the photos and videos they want. After uploading any images the user will receive a unique URL codes for them, so that, that URLs can be put into Myspace profile, Facebook and send in emails. By sharing of these URLs on social networking sites may attract the non-users to sign up with Photobucket, which will consequently add more value to the site.

photobucket logo

Just letting the users to upload the images, graphics and other multimedia is not only the thing Photobucket does. It does advertise while uploading and offers free users to transform their account to plus account by offering more space if they pay certain amount of money. If the advertisement gets attention of user and they want to upgrade, then that upgrade may earn some profit to Photobucket.

Last but not the least, Photobucket is one of the Web 2.0 application, it is great to use. Many people use this to share multimedia its easy to use and simple. Like the other sites, it is harnessing collective intelligence by creating interest in the peoples to join and use it. Network effect is also achieved as more number of people join, the more value it gets. And, as the technology is advancing more and more the Web 2.0 applications will have a great impact on daily lifestyle of people.


Photobucket website

Photobucket support 

What Is Web 2.0 – O’Reilly Media

Collective intelligence – Wikipedia

An article on: Web 2.0 Analysis: Harnessing Collective Intelligence 

What’s Photobucket all about? – Yahoo Answers